Forward of Nigeria’s 60th anniversary on October 1, President Muhammadu Buhari on Wednesday unveiled the emblem and theme for the nation’s Diamond Jubilee celebration.
President Buhari who disclosed that the phrase, “TOGETHER,” is the single-minded proposition round which all the anniversary celebration would revolve, additionally unveiled the Diamond Jubilee anniversary emblem in the course of the Federal Govt Council Assembly (FEC) held on the Council Chambers, Aso Villa on Wednesday, September 16, 2020.
He stated: “Celebrating sixty years of independence actually requires pomp and pageantry, however the world COVID-19 pandemic, which has compelled all nations on the planet to assume and act in a different way, has additionally foisted on us the crucial of a low-keyed celebration.
“Working inside the limitations positioned by the COVID-19 pandemic, we created an web problem for Nigerians to choose from a set of 4 pre-selected logos that may appropriately outline the theme. Of those 4 choices, Nigerians from all walks of life participated in making a alternative and I’m blissful to let that the emblem I might be unveiling is a product of alternative from the Nigerian individuals.”
President Buhari added that, “I’m knowledgeable that the chosen choice depicts our togetherness, a rustic of over 200 million individuals whose pure expertise, grit and fervour glitter like the valuable DIAMOND we’re. This, to me, is a particular appreciation to our most treasured asset – our individuals. In all places you go, Nigerians are glowing like diamonds within the pack, whether or not in Academia, Enterprise, Innovation, Music, Film, Leisure, Style and tradition.
“Moreover, I’m additionally made conscious that the neatly encrusted Diamond on the Nigerian Map symbolizes our age of treasure, the value of the Nigerian individuals with our sparkle to the admiration of the world. In the identical vein, the pear inexperienced and darkish inexperienced colors ought to respectively remind us of our heat, welcoming spirit and love in addition to the considerable wealth inherent in our human capital and the richness of our land. All these properties make us unarguably probably the most affluent black nation on the planet and Africa’s largest financial system.
“It’s, due to this fact, with a deep feeling of nationwide satisfaction that I hereby announce to you, that TOGETHER shall be the theme of our Nation’s Sixtieth Anniversary Celebration. Our founding fathers, Inspite of the variations in religion, tribe and tongue got here TOGETHER to struggle for Nigeria’s independence. This shall be a befitting tribute to the struggles of our heroes previous.”
The chosen emblem which was one of many 15 choices developed professional bono for the Federal Authorities by a consortium of selling communications and productions corporations comprising Chain Reactions Nigeria, a number one Public Relations and Built-in Communications Consulting agency, The Temple Administration Firm, a expertise and occasion administration company, and TBWA Africa, one in all Africa’s main promoting businesses.
The anniversary identification was crafted round imagery of a large determine 60 superimposed on the Nigerian map with the determine zero comprising a number of glittering crystals into a large glowing diamond. The brand symbolises Nigeria’s treasured age, value of our individuals and our land, collectively; and the way we sparkle collectively, to the admiration of the world.
Giving the artistic rationale behind the emblem, the Lead Marketing consultant for the consortium and Managing Director, Chain Reactions Nigeria, Israel JaiyeOpayemi, stated diamond is from the basis phrase, “Adamas” which suggests invincible or unconquerable and enduring.
“These are the dominant traits of the Nigerian Spirit. We’re invincible, unconquerable and enduring. The imagery of the diamond is in celebration of the resilience our persons are recognized for. Diamonds are fashioned underneath pressures. It’s a metaphor for a way the Nigerian Spirit comes forth brilliantly underneath strain,” he stated.
Opayemi additional defined that the emblem is a celebration of the over 200 million Nigerian individuals whose pure abilities, grit and fervour glitter like the valuable diamond that we’re.
He stated, “It is a particular nod to our most treasured asset, our individuals. It’s etched in our DNA. In all places you go, Nigerians sparkle like diamonds within the pack; we are vibrant individuals.”
Nigeria turned impartial from Britain on October 1, 1960. The 60th-anniversary celebration is an 11-month occasion that includes a number of commemorative actions.